new_home_2_hr_lgAccording to the J.D. Power and Associates 2009 U.S. New-Home Builder Customer Satisfaction Study, overall customer satisfaction with new-home builders and new-home quality has improved for a second consecutive year. Customer satisfaction for 2009 averaged 811 on a 1,000-point scale, up from 779 in 2008. Tampa, FL is among the markets with the highest levels of overall satisfaction in 2009.

The strong competition among home builders has drilled down the market to the point where only the strongest have survived. The rate of customer-reported problems has decreased to an average of 9.55 problems per home in 2009, from 11.51 problems per home in 2008. In addition, new-home quality has increased significantly to an average of 825 index points in 2009. The average was 799 index points in 2008.

The New-Home Builder Customer Satisfaction Study is in it’s 13th year and is composed of satisfaction rankings for builders in 24 markets. Customer satisfaction is determined by nine factors: price/value; builder’s sales staff; construction manager; home readiness; workmanship/materials; builder’s warranty/customer service staff; recreational facilities provided by the builder; builder’s design center; and location.

The study notes that factors such as the builder’s sales staff, construction manager and home readiness have decreased in importance while workmanship and materials factors have increased a great degree from 2008. According to Paula Sonkin, vice president of the real estate and construction industries practice at J.D. Power and Associates, fewer home buyers are spending large amounts of time working with construction managers. Home readiness has become less of an issue as many builders have large inventories of homes to be completed at the point of purchase.

This improved consumer satisfaction is a positive note for new-home builders as the housing markets appears to be looking up. Do you think this trend will last? Do you think there is still room for improvement?

The Seven Oaks Crown Community is home to exceptional homes built by outstanding builders. Make an appointment to see one of our decorated models and experience the quality craftsmanship for yourself.

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